CLIENT | MARK SELIGER STUDIO

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CLIENT | MARK SELIGER STUDIO 📸

PROJECT: B-SIDES for Mark Seliger Studio

OBJECTIVE: Generate awareness and revenue for New York Cares through the power of untold photographic narratives.

BACKGROUND: Photographs are moments frozen in time, each with its own tale. B-Sides represents those tales that almost made it to the limelight but remained unsung. Sourced from Mark Seliger's rich archives, these photographs capture soon-to-be icons at their prime, providing a nostalgic glimpse into the golden age of magazine-making. As 2021 dawned, the context of these snapshots changed, allowing for a deeper introspection of their significance.

STRATEGY:

Brand Identity: Crafting a unique narrative around B-Sides to distinguish it from regular photographic prints, highlighting its connection with moments that could have been.
E-commerce Strategy & Development: Creating an online platform to showcase and sell these unique prints, making art acquisition more accessible.
Strategic Media Alignment: Engaging with the right media outlets to share the captivating stories behind each photograph, emphasizing the partnership with New York Cares.
Social Media Strategy & Public Relations: Crafting an online narrative to drive engagement, awareness, and sales.

CREATIVE:

Product Design & Development: Rethinking the traditional print process for B-Sides, introducing prints on archival pigment paper, striking a balance between quality and affordability.
Narrative Crafting: Every photograph was paired with a snippet of its story, breathing life into the static image and connecting it with real-world incidents and emotions.

OUTCOME:

B-Sides became more than just another print collection. It transformed into a journey through time, revisiting iconic moments in Mark's career, pondering on the ‘what ifs’ of yesteryears. Moreover, this initiative successfully channeled the essence of photography and philanthropy, lowering the barrier of entry to buying art while supporting the noble cause of New York Cares.