PROJECT: The Other Scene™ - Magna Opera's In-house YouTube Studio

OBJECTIVE: Pioneer the next wave of entertainment by capitalizing on the rise of DIY creators, and address the seismic shifts in media consumption.

BACKGROUND: The entertainment landscape is undergoing a massive transformation. Traditional frameworks are being disrupted by an army of independent creators, leading to over a billion hours of content consumed on YouTube daily. In this shifting paradigm, Magna Opera saw not just a challenge, but an opportunity.

STRATEGY:

• Brand Identity: Crafted a unique identity for The Other Scene™, positioning it as the premier Internet-first entertainment studio.

• Content Strategy: Curated and developed relevant content targeting the burgeoning DIY creator audience, focusing on authenticity and value.

• Media Strategy: Utilized data-driven insights to pinpoint the right promotional channels, maximizing reach and impact.

• Publishing & Distribution: Established a consistent publishing schedule to keep the audience engaged and grow the subscriber base.

• Audience Development: Employed advanced targeting and audience segmentation to cater content to the right viewers, boosting channel growth.

• Audience Insights & Trend Forecasting: Leveraged analytical tools to gather insights about viewer preferences, shaping future content decisions.

CREATIVE:

• Creative Development: Helmed the production of original shows and films, ensuring high-quality and resonance with the target audience.

• Creator Collaborations: Fostered partnerships with emerging talents, bringing fresh perspectives and diverse content to the channel.

• Video Production: Overseeing the entire lifecycle of video content, from ideation to post-production, ensuring optimal quality and appeal.

OUTCOME:
Launched in Fall 2021, The Other Scene™ became a testament to Magna Opera's foresight and innovative prowess. By August 2022, the channel premiered 17 episodes of the hit CAPTURING THE INTERNET docu-series, amassing over 1.5 million views and 70,000+ watchable hours. This venture solidified Magna Opera's position not just as an observer but as a trailblazer in the new age of entertainment.